Meet the new face of MDR

The visual world of the show Severance, with that mix of mid-century modernism and retro-futurism instantly grabbed me. Inspired by that, I created a mascot for the MDR division, modeled after Mr. Milchick. My goal was to design something that felt like it could genuinely exist within Lumon Inc.’s world: a cheerful yet unsettling figure that embodies the absurd, corporate approach the company takes.