When I joined Salonized it was right in the middle of a rebrand. I started to work on giving the brand its own recognizable and playful voice. From there, my role naturally expanded as I grew into the position of shaping and overseeing the entire visual identity.

Over the years, I’ve been responsible for refining, evolving, and safeguarding that identity across every touchpoint. From product and marketing materials, to brand guidelines and creative campaigns. What began as supporting the rebrand with illustrations developed into full ownership of how Salonized looks and feels.