Shaping Phusion’s Visual Identity
During my years at Phusion, I helped shape and evolve the sci-fi inspired brand. The visual language went through several iterations, but the turning point came when we introduced a bold, anime-inspired mascot called Fuse.
Full-time — 2016 to 2019
Mascot Design
Fuse was born from our collective love of classic anime and video games, and blends the charm of Astro Boy with the energy of Mega Man. Designed to be more than just a mascot, he’s a character equal parts sidekick and symbol. He quickly became the main character in many illustrations I made for Phusion & Passenger, kickstarting a huge visual universe where Fuse was our main star.
